Marketing & Advertising Explained

Here’s what it entails:

ServicesWhat is it?Why is it important to you?
Traditional Marketing Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. Even though there have been new marketing techniques, traditional is an effective one and we provide amazing results with our own innovative techniques. 
Digital MarketingDigital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Digital is the way to go, and with our fresh and unique ideas and process we provide amazing and personally curated strategies. 
Content CreationContent creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.They don’t lie when they say content is king and we are the rulers! With our fresh minds, provide your customers with the best and most amazing content on every topic. 
Media Planning and BuyingMedia planning is the process of strategically selecting a mix of media platforms to place ads over a period of time in order to achieve an advertiser’s campaign goals.Just putting ads isn’t enough to become heard and seen in the eyes of public and that’s why our media planning and buying services are a crucial one to make best of your platforms.
Media Asset ManagementMedia asset management (MAM) is the process and software used to manage high-volume video and multimedia files.A well organised MAM System helps to keep things handy as and when needed, also considering that in today’s digital world, you never know which video you might need when, thus a MAM System eases out the processes for you
Strategic PlanningStrategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them.It is easy to fall behind your schedule and lost sight of your goals and vision for your company. Staregic planning with us provides you a seamless journey with the ease of achieving every milestone.
Marketing AutomationMarketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers.Nobody likes to be on somebody’s head all the time and that’s why it’s important to keep all the process automated and that’s why we are here for you.
Market Research and PlanningMarket research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.Good Market research and Planning is necessary before Strategigising and Designing or Marketing Activity. About 67 percent of Social Media Campaigns fail due to improper research done by the agenices, and thus, for successful execution of Marketing activites, Market Research is essential
Advertising CampaignsAdvertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.Ads or nothing but putting up an ad on any platform wont work until we have a proper strategised campaign for it and that’s where we come in place. Our campaign’s are unique, innovative and freshly curated. 
All other ATL & BTL“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards.Platforms play a major role in putting up your campaogns and it’s important to choose the best and most feasible options, which we do seamlessly for you.

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